AdWords Expanded Text Ads could get even longer with second description line test

If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count.

Valerio Celletti noticed the option to add a second description line to expanded text ads in the AdWords web interface earlier this week in a US account. The additional optional line also has an 80 character limit.

There is currently no information provided in the information popup next to the Additional description (optional) line in the UI.

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