Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011.

Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital Marketing Report (registration required).

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